Hi there! My name is Alex.
Digital Marketing Manager
Early in my career I worked closely with founding members of a local record label. Their goal was simple, to sell more records. This challenge pushed me to develop skills and work with industry leaders to obtain the knowledge necessary to help businesses just like that one succeed. Since then, I have worked with CMO’s, VP’s, Directors, Specialists, Analysts and everything in between to craft strategic marketing plans and develop campaign strategy.
I have personally developed annual marketing plans for both B2B and B2C brands, developed branding guidelines, crafted value propositions, developed go-to-market plans, crafted editorial calendars, and so much more. With an emphasis on digital marketing, I pride myself on lowering the average cost of customer aquisition in each postion that I have held. By targeting key demographics and utilizing captured data, I craft strategic plans that are obtainable and successful.
Additionally, I have a background in graphic and web design that has pushed me to work with clients of all sizes. To see examples of my work, please list the portfolio section of this site.