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Alex Hodschayan

From helping run a local business to executing data-driven marketing campaigns for an international corporation, I have gained the knowledge and abilities to stay ahead of the curve in today’s technological environment.

With quantitative marketing data understanding and the business intelligence that comes with pulling and analyzing information, I have a unique skill set that sets me apart from the crowd in more ways than one.

CREATIVE SUITE SKILLS

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InDesign
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Illustrator
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Photoshop

MY EXPERIENCE

Social Media Marketing Manager

Ask a Lender
11/2017 – Present

  • Review and revise the existing social media marketing strategy – paid and unpaid
  • Lead efforts to produce social media marketing campaigns, in collaboration with existing content, design and marketing teams
  • Manage and report on social media campaign performance using Sprout Social
  • Write and present social media campaign briefs and align them with business objectives
  • Manage social media marketing budget and recommend allocations to various channels
  • Set engagement and growth strategies for social media
  • Research and present other paid digital-advertising opportunities

Digital Marketing Manager

Privateer Holdings

03/2017 – 11/2017

  • Work with the senior management to translate business goals into campaigns to drive results against KPIs for the corresponding inbound channels
  • Measure and report performance of all digital initiatives, and provide actionable insights
  • Identify trends and insights and optimize spend and performance based on said insights
  • Develop and execute social strategies aimed at growing revenue, building trust and collecting leads
  • Develop all copy and creative for B2B and B2C email marketing efforts
  • Write code for all outbound email communication
  • Assist creative team with graphic design responsibilities
  • Plan and execute A/B tests
  • Experiment with new and exciting ways to leverage digital media

Marketing Manager

Merchant Risk Council

09/2015 – 03/2017

  • Develop and execute a comprehensive, annual marketing strategy
  • Oversee internal and external communication including the development of copy and messaging for newsletters, alerts, briefs, and more
  • Manage social media marketing efforts including strategy, content development, member engagement, and more
  • Manage web content with a focus on timeliness, relevancy, engagement and brand integrity
  • Manage media relationships with media partners, press, and industry professionals
  • Create strong relationships with current and prospective members to foster sharing of industry specific content and growth of membership

Graphic Designer

East Central College

03/2015 – 08/2015

  • Manage PR editorial calendar
  • Develop all print materials for college
  • Develop all digital graphics for college
  • Produce publications including catalog, schedules, viewbooks, brochures, flyers, programs, postcards, newsletters, and reports
  • Assist the PR Director in the arrangement for receptions and special events.
  • Served on College committees
  • Write, direct, capture, edit and produce all college promotional videos.
  • Create and maintain style guide for the college.
  • Work alongside Vice President to create a marketing plan to be followed for next five years.

MY EDUCATION

University of Missouri

2005 – 2008
Bachelor of Arts and Sciences
Major: Communication
Minors: Film & English

MY WORK

Logos and Branding

Since 2013, I have been operating Top Shelf Designs as a freelance graphic design and branding agency.  Over the last four years, I have had the pleasure of working with international brands as well as mom and pop shops.  I know how much design matters and my passion is bringing your business to life.
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Lets Work Together

Interested in hiring a digital marketer or graphic designer? Want to network? Don’t be shy, reach out using the links below!

Connect With Me