As you know, organic traffic from Google is the holy grail of digital marketing. It's the traffic that comes from people typing in keywords related to your business, and finding your website listed on the first page of Google search results. But, what happens when that traffic starts to slow down?

Well, there are a few reasons why your website might be getting less organic traffic from Google. Let's take a look at some of the most common reasons, and what you can do to fix them.

Your website isn't mobile-friendly

If your website isn't mobile-friendly, you're missing out on a huge portion of potential organic traffic. According to a study by Statista, mobile devices accounted for 56.16% of internet traffic in 2021. That means if your website isn't optimized for mobile, you're missing out on more than half of your potential audience.

To fix this, you need to make sure your website is responsive, meaning it adjusts to fit the screen size of the device it's being viewed on. You can use tools like Google's Mobile-Friendly Test to check if your website is mobile-friendly, and make any necessary changes.

Your website is slow

In today's fast-paced world, people don't have the patience to wait for a slow website to load. According to a study by Akamai, 47% of consumers expect a website to load in 2 seconds or less. And, if a website takes longer than 3 seconds to load, 40% of people will abandon it.

To fix this, you need to optimize your website for speed. You can use tools like Google's PageSpeed Insights to identify any areas of your website that are slowing it down, and make changes to improve load times. This might include things like compressing images, reducing the number of HTTP requests, and minimizing the use of third-party scripts.

Your website has poor content

If your website has poor content, people aren't going to stick around to read it, and Google isn't going to rank it. According to a study by Backlinko, the average length of content that ranks on the first page of Google search results is 1,890 words.

To fix this, you need to focus on creating high-quality, informative content that provides value to your audience. This might include things like blog posts, whitepapers, case studies, and videos. Make sure your content is well-written, well-researched, and optimized for the keywords you want to rank for.

Your website has a high bounce rate

A high bounce rate, which is when people leave your website after only visiting one page, is a sign that your website isn't providing the information or experience that people are looking for. According to a study by RocketFuel, the average bounce rate for a website is around 45%.

To fix this, you need to make sure your website is providing a positive user experience. This might include things like improving navigation, making sure your website is easy to use, and providing relevant and engaging content. You can use tools like Google Analytics to identify pages with high bounce rates, and make changes to improve them.

Your website has a lot of technical issues

If your website has a lot of technical issues, like broken links, 404 errors, or duplicate content, it's going to hurt your rankings on Google. According to a study by SEMrush, 45% of websites have duplicate content issues.

To fix this, you need to conduct a thorough technical audit of your website to identify any technical issues that might be hurting your rankings. You can use tools like SEMrush, Ahrefs, or Google Search Console to help you identify these issues. Once you have identified them, you need to fix them as soon as possible to improve your rankings on Google.

Your website is not optimized for SEO

If your website is not optimized for SEO, it's going to be hard for Google to understand what your website is about and rank it accordingly. SEO, or Search Engine Optimization, is the process of optimizing your website to rank higher on search engines like Google.

To fix this, you need to make sure your website is optimized for SEO. This includes things like optimizing your title tags and meta descriptions, using header tags to organize your content, including relevant keywords in your content, and building high-quality backlinks to your website. You can use tools like Ahrefs or SEMrush to help you with your SEO efforts.

In conclusion, if your website is getting less organic traffic from Google, there are many reasons why this might be happening. It's important to conduct a thorough audit of your website to identify any issues that might be hurting your rankings. From there, you can make the necessary changes to improve your website and start getting more organic traffic from Google. Remember, organic traffic is the lifeblood of digital marketing, so make sure you're doing everything you can to optimize your website for search engines.

Thanks for reading, fellow marketing professionals! Now get out there and start optimizing your websites for SEO!