Branding Worksheet
Transform Your Business
Define, Reach, and Influence
Download my FREE branding worksheet to help you to define your business, values, and strengths. Define your target audience, how to reach them, and how to speak to them. Then, get to work crafting your brand.
This Worksheet is Designed to:
Help define your target audience
Establish methods to reach your audience
Explain what your business does
Identifying your brand’s strengths
Kickstart your brand development process
What’s Inside the Worksheet?
Inside you'll find six pages of prompts in an easy-to-use editable PDF. Each section focuses on a different aspect of your business and helps to guide you in deterring your values and vision.
1. Define your brand
Define who you are as a business, what your values are, and what problems you solve. Establish clarity in your business and think of the fundaments for developing a brand strategy.
2. Define your audience
Focus on who you help. Narrowing down your target market is an important part of building a brand strategy. Define your ideal client profile, how to speak to them, and where to find them!
3. Know your WHY
Tell your customers why your business exists and define your message. Examine your mission statement to understanding your goals and what your brand represents.
4. Identify strengths and competitors
Knowing your competitors can be a key to your marketing and brand strategy. Brands have strengths and weaknesses. Establish yours to focus on and promote what your business is best at.
5. Design your look
Define your visual representation through the strategy you’ve established. Focus on the emotions your evokes, what style your brand represents, what colors represent your business, and more.