When it comes to SEO, there are two types of keywords: short tail and long tail. Short tail keywords are broad and general, while long tail keywords are more specific and targeted. In this guide, we will be focusing on long tail keywords and why they are essential for your SEO strategy. We will also cover how to find and use them effectively.
Why Use Long Tail Keywords?
Long tail keywords are important for SEO because they are more targeted and specific than short tail keywords. They can help you rank higher in search engines and drive more targeted traffic to your website. According to a study by Ahrefs, long tail keywords account for 92.42% of all keywords searched on Google.
For example, if you are a local bakery in New York City, using the short tail keyword "bakery" is too broad and will not be as effective as using a long tail keyword like "best cupcakes in New York City." This keyword is more specific and targeted, and will help you rank higher in search engine results for people searching for cupcakes in New York City.
Finding Long Tail Keywords
Now that we understand the importance of long tail keywords, let's talk about how to find them. Here are a few methods:
Google Autocomplete
When you start typing a query into Google, it will suggest other popular searches related to what you're typing. These suggestions can be a great source of long tail keywords.
For example, if you type "best cupcakes in" into Google, it will suggest "best cupcakes in nyc," "best cupcakes in chicago," and so on. These suggestions can give you ideas for long tail keywords to target.
Google Search Console
Google Search Console is a free tool that allows you to track your website's performance in search engines. It also provides data on the keywords people are using to find your website.
To find long tail keywords in Google Search Console, go to the "Performance" tab and click on "Queries." This will show you the search queries people are using to find your website. Look for longer, more specific queries that are relevant to your business.
Keyword Research Tools
Keyword research tools like Ahrefs, SEMrush, and Google Keyword Planner can also be used to find long tail keywords. These tools provide data on search volume, competition, and other metrics that can help you identify the best long tail keywords to target.
Using Long Tail Keywords
Once you've found your long tail keywords, it's time to start using them effectively. Here are a few tips:
Use Long Tail Keywords in Your Content
When creating content for your website, be sure to include your long tail keywords in the content. However, don't stuff your content with too many keywords, as this can negatively impact your SEO. Instead, focus on creating high-quality content that incorporates your keywords naturally.
Use Long Tail Keywords in Your Title Tags and Meta Descriptions
Title tags and meta descriptions are the snippets of text that appear in search engine results. Be sure to include your long tail keywords in these elements to help improve your search engine rankings.
For example, if your long tail keyword is "best cupcakes in New York City," your title tag could be "Best Cupcakes in NYC | Local Bakery." Your meta description could be "Looking for the best cupcakes in New York City? Look no further than Local Bakery. Our cupcakes are baked fresh daily and are sure to satisfy your sweet tooth."
Use Long Tail Keywords in Your URL
In addition to using long tail keywords in your content and title tags, you can also include them in your URL. This can help improve your search engine rankings and make your URLs more descriptive and user-friendly.
For example, if your long tail keyword is "best cupcakes in New York City," your URL could be "localbakerynyc.com/best-cupcakes-in-new-york-city." This URL is both descriptive and includes your target long tail keyword.
Focus on User Intent
When targeting long tail keywords, it's important to focus on user intent. User intent refers to the reason behind a user's search query. Are they looking for information? Are they looking to make a purchase? Understanding user intent can help you create content that meets the needs of your target audience.
For example, if your long tail keyword is "best cupcakes in New York City," the user intent is likely to find a bakery that sells the best cupcakes in New York City. You can create content that not only highlights your cupcakes but also provides information about your bakery, such as your location and hours of operation.
Analyze and Adjust
SEO is an ongoing process, and it's important to regularly analyze and adjust your strategy. Use tools like Google Analytics to track your website's performance and see which long tail keywords are driving the most traffic to your site. You can then adjust your strategy to focus on these keywords and improve your rankings even further.
Long tail keywords are an essential part of any SEO strategy. They are more targeted and specific than short tail keywords, and can help you rank higher in search engines and drive more targeted traffic to your website. By using the methods we've outlined in this guide, you can find and use long tail keywords effectively and improve your SEO results. Remember to focus on creating high-quality content that meets the needs of your target audience and regularly analyze and adjust your strategy to stay ahead of the competition.