Gen Alpha

The Do's and Don'ts of Marketing to Gen Alpha

The Do's and Don'ts of Marketing to Gen Alpha

According to a study by Hotwire, this generation is more diverse and inclusive than any previous generation. They're also more tech-savvy, with many of them using technology before they can even speak. In fact, a study by Pearson found that 74% of toddlers and preschoolers can navigate a smartphone or tablet without any help.