As a business owner, you're always looking for ways to showcase your products and stand out from the competition. And with the rise of social media and the influence of online shopping, there's one marketing strategy you should be taking advantage of: shelfies.
Yes, you heard that right – shelfies. It's the latest buzzword in the world of marketing, and it's quickly becoming a popular way for businesses to showcase their products in a unique and creative way.
So, what exactly are shelfies? Simply put, a shelfie is a photo or a series of photos that show off a collection of products arranged in a visually appealing way. Think of it as a modern-day version of window displays.
While the concept of shelfies isn't new – after all, people have been arranging products on shelves for decades – the term itself has only recently gained popularity. In fact, the hashtag #shelfie has been used over 4 million times on Instagram alone, showing just how much consumers love this type of content.
But why are shelfies so effective? And where should local businesses be publishing them? Let's dive in and find out.
The Power of Visual Marketing
First things first, let's talk about why visual marketing is so important. According to a study by HubSpot, visual content is 40 times more likely to be shared on social media than any other type of content. This is because people are naturally drawn to images – they're easier to digest and can convey a message or emotion in a matter of seconds.
Not only that, but visual content is also more memorable. Research by Brain Rules shows that people can remember up to 65% of visual content three days later, compared to only 10% of written content.
So, if you want to make a lasting impression on your audience and increase your chances of being shared on social media, visual content is the way to go. And that's where shelfies come in.
The Appeal of Shelfies
Shelfies are a type of visual content that's especially appealing to consumers for a few reasons:
They're aspirational: When people see a shelfie, they're not just looking at products – they're imagining how those products could fit into their own lives. This aspirational quality is what makes shelfies so effective at driving sales.
They're creative: Because shelfies are essentially product arrangements, there's a lot of room for creativity. Businesses can arrange their products in different ways to showcase their features, colors, and textures in a visually interesting way.
They're shareable: As we mentioned earlier, visual content is highly shareable. And when consumers see a shelfie that they love, they're likely to share it with their own followers, which can help to increase your brand's reach.
Where to Publish Shelfies
Now that you know why shelfies are so effective, the question is: where should you be publishing them?
There are a few different platforms that work well for shelfies:
Instagram: As we mentioned earlier, the hashtag #shelfie has been used over 4 million times on Instagram, making it the perfect platform to showcase your products in this way. You can either post individual shelfie photos or create a carousel of images to showcase a collection of products.
Pinterest: Pinterest is another great platform for visual content, and shelfies are no exception. You can create boards dedicated to different product categories and use shelfies to showcase your products in a way that's both visually appealing and informative.
Your website: Finally, don't forget to publish your shelfies on your own website. This can be done on your product pages or as part of a blog post that showcases a collection of products. By publishing your shelfies on your own website, you can ensure that your audience sees them when they visit your site, and you can also optimize the images for search engines to help drive traffic to your site.
How to Create Effective Shelfies
So, now that you know where to publish your shelfies, let's talk about how to create effective ones. Here are a few tips to get you started:
Focus on composition: The key to a good shelfie is a well-composed image. Make sure that your products are arranged in a visually appealing way, with each product being positioned in a way that showcases its best features.
Use natural light: Good lighting is essential for any type of visual content, and shelfies are no exception. Whenever possible, use natural light to illuminate your products and avoid harsh shadows.
Show off your products: The whole point of a shelfie is to showcase your products, so make sure they're the star of the show. Experiment with different angles and perspectives to highlight different features of your products.
Be consistent: If you're going to be using shelfies as part of your marketing strategy, it's important to be consistent in your approach. This means using a similar composition, lighting, and editing style across all of your images to create a cohesive look and feel.
Examples of Great Shelfies
To help inspire you, here are a few examples of businesses that are doing a great job with their shelfies:
Glossier: Glossier is a beauty brand that's known for its minimalist aesthetic, and their shelfies are no exception. They use simple, clean backgrounds and natural lighting to showcase their products in a way that's both aspirational and achievable.
The Sill: The Sill is a plant delivery service that uses shelfies to showcase their plants in a way that's both informative and visually appealing. They often include information about each plant, such as its name and care instructions, which makes their shelfies both helpful and shareable.
Le Labo: Le Labo is a fragrance brand that uses shelfies to showcase their unique packaging and personalized products. Their shelfies often feature their iconic apothecary-style bottles, which are instantly recognizable to their followers.
Shelfies are a fun and effective way for businesses to showcase their products in a visually appealing way. By publishing shelfies on platforms like Instagram, Pinterest, and your own website, you can increase your brand's reach and drive sales. Just remember to focus on composition, lighting, and product showcasing, and be consistent in your approach. And with a little creativity and some good lighting, you'll be well on your way to creating effective and engaging shelfies that your audience will love.