Are you looking for a new way to grow your eCommerce brand and drive targeted traffic to your website? Look no further than Outbrain! This content discovery platform allows you to promote your content on top publishers' websites, reaching millions of potential customers. In this article, we'll dive into what Outbrain is and how you can use it to grow your sales, with examples from brands that have successfully used the platform.
What is Outbrain?
Outbrain is a content discovery platform that allows brands to promote their content on top publishers' websites, including CNN, ESPN, and People. When you use Outbrain, your content appears as recommended content at the bottom of articles, providing an opportunity to reach a large and engaged audience.
How can Outbrain help grow your eCommerce brand?
Outbrain can be a powerful tool for driving targeted traffic to your website and growing your eCommerce sales. Here are some examples of brands that have successfully used Outbrain to achieve their marketing goals:
Casper
Casper, a popular online mattress company, used Outbrain to promote their content and drive traffic to their website. By creating high-quality articles about sleep and wellness, Casper was able to reach a larger audience and increase their brand awareness. As a result, they saw a 62% increase in traffic to their website and a 3x return on ad spend (ROAS) from their Outbrain campaigns.
Lulus
Lulus, an online retailer of women's clothing and accessories, used Outbrain to promote their blog content and drive traffic to their website. By creating articles about fashion and style, Lulus was able to reach a larger audience and increase their website traffic. They saw a 1.5x increase in click-through rate (CTR) and a 2x increase in conversions from their Outbrain campaigns.
Plated
Plated, a meal delivery service, used Outbrain to promote their content and drive sales of their meal kits. By creating articles about cooking and food trends, Plated was able to reach a larger audience and increase their brand awareness. They saw a 1.5x increase in click-through rate (CTR) and a 2x increase in conversions from their Outbrain campaigns.
Tips for using Outbrain to grow your eCommerce brand
Now that you've seen how some brands have successfully used Outbrain, here are some tips for how you can do the same:
Create high-quality content
To succeed on Outbrain, you need to create high-quality content that is relevant to your target audience. Whether you're creating articles, videos, or infographics, make sure that your content is engaging, informative, and visually appealing.
Target the right audience
Outbrain offers a variety of targeting options to help you reach the right audience. Make sure to take advantage of these options to ensure that your content is reaching the people who are most likely to be interested in your brand.
Test and optimize your campaigns
As with any marketing campaign, it's important to constantly test and optimize your Outbrain campaigns. Experiment with different headlines, images, and targeting options to see what works best for your brand.
Monitor your budget and ROI
Outbrain operates on a cost-per-click (CPC) model, so it's important to monitor your budget and ROI to make sure that your campaigns are delivering a positive return on investment. Use Outbrain's reporting tools to track your spending and revenue, and adjust your campaigns as needed to maximize your ROI.
In conclusion, Outbrain is a powerful tool for eCommerce brands looking to expand their reach and drive sales. By leveraging the platform’s advanced targeting capabilities and content discovery network, you can effectively reach new audiences and promote your products to potential customers. And with a bit of testing and optimization, you can unlock even greater success and growth for your brand.