Launching your first Google Ads campaign can be an exciting and intimidating experience. With over 246 million unique visitors to Google, advertising on this platform can help you reach a vast audience. Here are some tips on how to launch your initial Google Ads campaign:
Common Marketing Problems: Lack of Time and Resources
Let's face it: marketing is a time-consuming and resource-intensive process. From creating content to managing social media accounts, there are always tasks that need to be completed, and not always enough time or resources to get them done. In this post, I'll discuss some of the most common marketing problems that arise from a lack of time and resources, and provide some tips and tricks for overcoming them.
Common Marketing Problems: No Alignment with Buyer Personas
Common Marketing Problems: Inability to Adapt to New Trends
As marketers, it's our job to stay ahead of the curve, to anticipate and react to changes in consumer behavior and technology. But let's be real, sometimes we get stuck in our ways, relying on old tactics and strategies that no longer work. And when that happens, we risk falling behind our competition and losing touch with our target audience.
Common Marketing Problems: Proving ROI
One of the biggest challenges I face is proving the return on investment (ROI) of my campaigns. And I know I’m not alone. Many marketers struggle with this problem, especially in today’s digital age where there are so many different channels to invest in.
But fear not, my fellow marketers! In this blog post, I’ll be sharing some insights and tips on how to tackle this common marketing problem.
Common Marketing Problems: Hiring a Consultant
How to Make Sure You're GDPR Compliant
In a nutshell, GDPR is a set of regulations designed to protect personal data of individuals within the European Union (EU). It applies to all companies, regardless of their location, that process personal data of EU residents. And if you're thinking "Well, I'm not located in the EU, so this doesn't apply to me", think again! If you have customers or prospects in the EU, you're still obligated to comply with GDPR regulations.
What are Shelfies? And Why and Where Local Businesses Should Publish Them
So, what exactly are shelfies? Simply put, a shelfie is a photo or a series of photos that show off a collection of products arranged in a visually appealing way. Think of it as a modern-day version of window displays.
While the concept of shelfies isn't new – after all, people have been arranging products on shelves for decades – the term itself has only recently gained popularity. In fact, the hashtag #shelfie has been used over 4 million times on Instagram alone, showing just how much consumers love this type of content.
Optimizing Your Google My Business Page for Maximum Visibility
In today's digital age, optimizing your online presence is crucial for the success of any business. One of the most effective tools for achieving this is Google My Business (GMB), a free platform provided by Google that allows businesses to manage their online presence across the search engine, including search and maps. In this article, we’ll show you how to optimize your Google My Business page to increase your local search visibility, and provide you with real-life examples of companies that have done it successfully.
What is ABM Marketing? A Comprehensive Guide
Account-based marketing (ABM) is a highly targeted marketing strategy that focuses on specific accounts or companies rather than casting a wide net to attract as many leads as possible. With ABM, marketers create a personalized experience for target accounts by tailoring marketing messages and content to meet their needs and address their pain points.
How to Write an Effective Recommendation for a Graphic Designer on LinkedIn
In today's competitive business landscape, finding the right graphic designer who can bring your creative vision to life is crucial. As a satisfied client or colleague, you have the opportunity to help talented graphic designers gain recognition and attract potential clients by writing an effective recommendation on LinkedIn.