Social Media

How to Gain Your Initial Instagram Following

How to Gain Your Initial Instagram Following

The first step to gaining more followers on Instagram is to post high-quality content. According to a recent study by Hubspot, 60% of Instagram users say they discover new products on the platform, and 75% of users take action, such as visiting a website, after being inspired by an Instagram post. This means that the quality of your content can directly impact consumer behavior.

How to Pick the Right Influencer for Your Brand

How to Pick the Right Influencer for Your Brand

Influencer marketing has become one of the hottest trends in the marketing world, and for good reason. With the rise of social media platforms, influencers have amassed large followings, making them an attractive way for brands to reach new audiences. But with so many influencers out there, it can be overwhelming to figure out which one is right for your brand. Fear not, my fellow marketers, for I am here to guide you through the process of picking the perfect influencer for your brand.

Why Accessibility Matters in Social Media Marketing

Why Accessibility Matters in Social Media Marketing

Sure, it’s easy to get caught up in the latest trends and hashtags. But let me tell you, accessibility is not a trend – it’s a fundamental part of marketing that shouldn’t be ignored. Today, I want to dive deep into the topic of accessibility in social media marketing and explain why it’s crucial to your success.

How Has Social Media Impacted Digital Marketing

How Has Social Media Impacted Digital Marketing

Social media has revolutionized the way businesses approach digital marketing. With billions of active social media users worldwide, social media platforms have become an essential tool for businesses to connect with their audience and promote their brand. Here are some ways social media has impacted digital marketing strategies:

Should Your Brand Be on TikTok?

Should Your Brand Be on TikTok?

TikTok is one of the fastest-growing social media platforms, with over 1 billion active users worldwide. While it's often associated with dancing and lip-syncing videos, TikTok is also a powerful tool for businesses looking to reach new audiences and promote their brand. In this article, we'll explore why you should be using TikTok to promote your brand, and provide 10 tips for growing your brand on the platform.

What is the ROI of LinkedIn Ads?

What is the ROI of LinkedIn Ads?

Let's establish what LinkedIn Ads are and how they work. LinkedIn Ads are a form of paid advertising on the LinkedIn platform that allows businesses to target specific audiences with their ads. LinkedIn Ads come in several formats, including Sponsored Content, Sponsored InMail, and Display Ads. With LinkedIn Ads, businesses can target their ads by job title, industry, company size, location, and more.