business. — Blog — Alex Hodschayan | Marketing & Design Consultant

business.

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The ROI of Digital Accessibility: Why It Matters and How to Implement It

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The ROI of Digital Accessibility: Why It Matters and How to Implement It

Digital accessibility is not just a buzzword anymore. With the rise of inclusive design and the increasing demand for online services, making digital content accessible to all users has become a business imperative. In this post, we’ll explore the ROI of digital accessibility and why it matters for businesses of all sizes. We’ll also provide some tips on how to implement digital accessibility into your website or app.

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How to Calculate Customer Acquisition Cost and Ways to Improve It

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How to Calculate Customer Acquisition Cost and Ways to Improve It

Simply put, CAC is the cost associated with acquiring a new customer. This includes all marketing expenses such as advertising, promotions, and sales commissions. It's important to calculate your CAC because it helps you understand how much you're spending to acquire a customer and whether that cost is sustainable in the long run.

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So "Your Friend" is Developing a Marketing Plan, What Should They Include?

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So "Your Friend" is Developing a Marketing Plan, What Should They Include?

If “your friend” is starting a new business, they need to have a solid marketing plan in place. In this article, we will discuss the key elements that “your friend” should include in their marketing plan. First, identify their target market. Who are they trying to sell to? The second element is the Unique Selling Proposition (USP).

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Should I Use Shopify or WooCommerce for My Business?

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Should I Use Shopify or WooCommerce for My Business?

Starting an online store requires a lot of decisions, one of the most important being which e-commerce platform to use. Shopify and WooCommerce are two of the most popular e-commerce platforms available today, but which one is right for your business? In this article, we'll take a closer look at the pros and cons of both Shopify and WooCommerce to help you make an informed decision.

The Importance of Standard Operating Procedures

The Importance of Standard Operating Procedures

Now, I know what you might be thinking - "SOP’s? Boring!" - but hear me out. SOPs are the foundation of a well-run business. They ensure consistency, efficiency, and quality in all operations, from daily tasks to major projects. By having SOPs in place, you create a streamlined process that eliminates guesswork, minimizes errors, and saves valuable time and resources.

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How to Identify Your Target Audience

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How to Identify Your Target Audience

Hey there, fellow marketers! One of the most important aspects of creating successful marketing campaigns is identifying your target audience. Without a clear understanding of who you're trying to reach, it's impossible to create messaging that resonates with them. Here are some tips on how to identify your target audience:

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How Has Social Media Impacted Digital Marketing

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How Has Social Media Impacted Digital Marketing

Social media has revolutionized the way businesses approach digital marketing. With billions of active social media users worldwide, social media platforms have become an essential tool for businesses to connect with their audience and promote their brand. Here are some ways social media has impacted digital marketing strategies:

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Effective, Organic Marketing Strategies for Small Businesses

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Effective, Organic Marketing Strategies for Small Businesses

Small businesses often have limited budgets and resources when it comes to marketing. However, effective organic marketing strategies can help them build brand awareness and connect with their target audience without breaking the bank. Here are some effective organic marketing strategies for small businesses:

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What is Local SEO?

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What is Local SEO?

If you're a small business owner looking to increase your online visibility, you've probably heard of SEO (Search Engine Optimization). But have you heard of Local SEO? It's a specialized type of SEO that focuses on optimizing your website and online presence to rank better in local search results. In this article, we'll dive into the basics of Local SEO and how it can benefit your small business.

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How to Convert In-Person Customers Into Digital Leads

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How to Convert In-Person Customers Into Digital Leads

As businesses expand their digital presence, it's becoming increasingly important to convert in-person customers into digital leads. The ability to do this effectively can provide a significant boost to your digital marketing efforts and help you reach a larger audience. In this post, we'll discuss some practical strategies to help you convert your in-person customers into digital leads.

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What is Customer Lifetime Value and How Do I Calculate It?

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What is Customer Lifetime Value and How Do I Calculate It?

So, what is CLV exactly? In simple terms, CLV is the total amount of money a customer will spend on your products or services over their entire lifetime as a customer. It takes into account all of the purchases they will make from you, as well as any referrals they may provide. By calculating CLV, you can determine how much each customer is worth to your business and make more informed decisions about how to allocate your marketing resources.